Deciding to pay for promotion of your website can be a very hard decision to make for a business owner. Marketing the products or services they provide is a priority, but they also tend to want to minimize expenses as much as possible. This predicament is entirely understandable but also an excellent reason the business owner should consult with an online marketing specialist. Online ads and pay-per-click advertising can be expensive, but it’s worth it because it is one of the essential tools for getting new customers for their business. Online marketing/promotion serves three purposes. The first step is to make people browsing the internet aware of the product, service or promotion. The second is to drive traffic to your website so customers can get all the details of their goods and services. The final purpose and most important one are that online promotions will convert to business and new customers over time. This is the essential point that SEO Consultants need to inform and emphasize to business. When meeting with the business, here are steps you can take to be able to show them how online marketing promotions work.
1. They can be set up to reach particular audience distinguished by age, race, location, gender, geography, etc.
2. The ability to market on different social platforms (ex. videos, banner ads, social media pages, e-mail blasts, e-mail newsletters, business press releases, etc.)
3. The ability to be able to do marketing by thinking creatively. Say an SEO company is based in Mountain View, California and has clients with businesses that want to increase awareness locally. It is the SEO company’s job to figure out the best online promotion strategies to be able to attract the target audience not only to Mountain View but surrounding cities as well. These cities include San Jose, San Francisco, Los Altos, Cupertino, etc.
Figuring out effective ways to get this done is what separates one SEO service company from another.
Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation. We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A. Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.