The Importance of Landing Pages in Web Marketing

For our latest blog post, we want to examine the importance of creating great landing pages for a customer’s website and how to do so. So what is a landing page exactly? A landing page is a webpage that a site viewer lands on after clicking its link that was placed on a separate advertisement or website.  The link can be placed anywhere including other blog sites, business websites that are related to the customer’s business and they can be linked to pay per click (PPC) advertisements that are created.

There are two types of landing pages: click-through landing pages and lead generation landing pages. Click-through pages are primary made to get visitors seeing the page see what the product or service being presented is. Click-through landing pages are used to create awareness but not to get visitors to convert into new clients. Target lead generation landing pages are used to gather data from visitors as well as get them to convert into new customers. These landing pages usually have a contact, sign-up or contact form on them and encourage visitors with a “call to action.” Target lead generation landing pages get people engaged in what they are being offered at that moment, and for that reason, potential clients become interested and more likely to take action. companyWhenever website viewers are encouraged to be active participants; they will feel more connected, and it will result in more business for the enterprise owner.

For the stated reasons, SEO providers and online marketers should focus on making high-quality lead generation landing pages that are linked to advertisements and placed on other websites. They should also analyze reports after a selected period to make sure the landing page is high traffic and high conversion rates.

So what are the important aspects of high-quality landing pages? There are many components involved when developing a high-quality landing page, but here are the most important ones.

1. Make sure the page that the user lands on has information that is relevant to your target market.
2. Insert a contact form with a call to action button to encourage the user to engage in what you’re offering.
3. Make sure the form they have to fill out isn’t too long. Visitors will get bored, frustrated and end up leaving your page.
4. Make sure the landing page appearance looks good and is easy to read.
5. Include testimonials from former clients on the landing page.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.