Are You Using Google Analytics Correctly?

Google Analytics is a web-based software platform by Google, that allows a user to log-in to their account and analyzes the information gathered by the software about a particular website. Google introduced Google Analytics, and since then it has become one of the essential tools that people use to get website details. While this software is very helpful, it is imperative to ask yourself: Are you using Google Analytics correctly? That is a question that should be examined by logging into the account and figuring out what you understand from the statistics you see, and what areas you need to learn more about. Whether you are the actual website owner or an online marketer managing a website; understanding Google Analytics data can be the difference between successfully managing a website and one that is not very useful.

Google Analytics tracks website data by creating a unique tracking code for each website that you add inside of its interface. Once the website manager has successfully added the website that will be tracked, they must insert the unique code given to them into one of the website’s pages. If done correctly, all the website traffic will now be tracked, and the data will be stored within Google Analytics.

Google Analytics tracks a whole variety of data for a particular website that can be viewed under its categories within the platform. Website traffic data is stored in categories such as conversions, the location of incoming traffic, age, gender and it will even show whether visitors are visiting your website from a mobile phone or other devices. Google Analytics has many features, and it is critical as a website manager to understand the information thoroughly to maximize the results.

Here at Omid’s Marketplace Bay Area SEO Marketing, our team can assess all the information provided by the Google Analytics and then adjust our website content development strategies. Therefore, we reach our customers’ target audience regularly. When that happens, it results in consistent incoming traffic visiting their website and new clients for their business.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.