Adwords vs Adwords Express

When signing up for PPC (pay per click) online marketing, most people sign up for Google’s Adwords advertising tool. The Adwords tool allows you to create an online advertisement for your website information and has it be placed on the first page of Google. This allows your website to get immediate awareness from everyone searching for your exact or similar product or service. With the complete Adwords program, you can target specific keywords, create ad groups for a related keyword, identify negative keywords that you don’t want your ad to show up under. The complete version of Adwords also allows you to have the ability to create multiple ads for your website with slightly different headlines, keywords, descriptions and much more.

Adwords Express is a simplified, user-friendly version of Adwords; for customers who don’t have time or knowledge of creating detailed campaigns for their websites. The disadvantages of using Adwords Express include, not being able to analyze the effectiveness of your campaign completely, target keywords are placed together in one giant ad group, inability to create multiple campaigns, can’t exclude negative keyword results.

Therefore, it’s very important to remember that if you’re going to spend money on Adwords advertising, make sure you have the right budget (between $500-$1000) at least and either learn how to use the complete Adwords program yourself or have an SEO specialist manage it for you. This will ensure that you’re getting the best website promotion possible.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.