Website Conversion Optimization

Bay Area SEO Marketing: Here are some tips to improve your website conversion optimization; so you can get more web page traffic which will bring more new clients to your business.

If you run a business online, you must probably be aware of the numerous changes that occur on the internet on a regular basis. If you fail to keep track of these changes and trends and don’t update your site accordingly, your rankings will take a hit. And as you know, without decent rankings, your web traffic will drop. Without web traffic, your website is a shopping center in the middle of nowhere. No one will know about your website, and you won’t be able to gain new sales, leads, or conversions. Not to worry, though, as there are plenty of ways you can optimize your website pages to get more conversions for your business.

Optimize Your Titles, Meta tags, Meta-Descriptions, URLs

The URL, Meta Description, Meta tags, titles, and images of your website are all important components for on-page optimization. To boost conversions, search, and traffic, it is imperative that you use relevant and proper titles for every page on your website.

Meta tags and description should clearly state what your page is about and must be engaging enough to generate user interest. Also, create user-friendly URLs and add “Alt text’ for images. By following these protocols, your website’s code will tell search engines what your site is about, hence allowing for better categorization and eventually improved rankings.

Generate High-Quality Backlinks

Backlinks are the backbone of your off-page SEO strategy. To boost your website’s rankings, it is imperative to focus more on the QUALITY rather than the quantity of backlinks you have pointed to your website. The higher the quality of the backlinks, the higher your website will rank in search engines. Bear in mind that 10,000 low-quality backlinks are far less valuable than 100 high-quality backlinks that point to your site.

Improve Page Loading Time

The last thing any potential customer wants is to purchase a product from a poorly designed website with a slow load time. Keep in mind that page speed is a ranking factor and faster websites generate more conversions. This means more clicks on your ads, more sales, and more RSS subscribers. If you cannot afford to hire an SEO company, you can make a few small changes to your website. Including using a Content Delivery Network (CDN) service, moving to a faster hosting provider, using sprites instead of small images and removing unnecessary JavaScript files.

Create Unique, Informative Content

This may sound a bit cliché, but nevertheless to attract more viewers and prospective buyers to your website you will need to add GREAT content. Now, why is that so? Well, keep in mind that not all potential customers are in any way familiar with your products. Therefore, it is a good idea to provide them with useful information via blogs, articles, PRs and answers to FAQs. Also, list the benefits and extra features your products provide in bullet points, so they are easy to discern. This way, your customers will know exactly what you offer, hence increasing the number of conversions.

So, now that you are familiar with the tips mentioned above, optimizing your web pages for increased conversions, rankings, and traffic won’t be a problem.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.