Top 5 Link Building Tips for Enhanced Visibility

Search Engine Optimization (SEO) is, to a large degree, all about building high-quality, relevant, one-way links pointing back to your website (affectionately referred to as “backlinks”). In general, link building can influence the ranking of a website (provided that the process is done correctly) and is the corner stone of all successful websites. When sites from around the internet link to your website, search engines consider them as “votes” confirming the quality and relevancy of your website content, hence increasing overall visibility. However, as you probably do know, link building is not an easy task. So, follow these top 5 link building tips to make the task easier and build quality links for enhanced visibility in SERPs:

1.      Analyze Your Competition

Create a list of all the leading competitors in your niche. Once done, perform an analysis on their website to check out their links. Bear in mind, if their sites are popular, they will surely have high-quality outbound and inbound links. By analyzing their sites, you can gain information on other sites in your niche and form partnerships for reciprocal linking, hence enhancing your online visibility.

2.      Get Your Blogging Gear On

Blogging is undoubtedly one of the easiest and most effective ways for link building. Not only can it lead to the generation of quality backlinks, but it is also a good way to add content to your website regularly (and we all know how much Google loves sites that consistently posts relevant content). The key here is to blog about topics that are associated with your field of expertise or directly related to your business that provide useful information to your readers. Once done, you can simply create an RSS feed and submit your blogs too as many directories possible to lure out high-quality backlinks.

3.      Build Good and Lasting Relationships

In order to build high-quality links, you need to work on creating lasting relationships with organizations in your target niche. There are plenty of ways to build new contacts. You can start with social groups, blogs, forums, and other communities that related to your niche industry. Make the first step and start contributing with relevant posts and comments to provide value to each discussion.

4.      It’s Time to Write Some Press Releases

Similar to blogging, writing press releases is a good way for the business to gain backlinks to their sites. You can find many free press release distribution websites out there, but using a paid service can result in hundreds of quality backlinks, that too from major news organizations. It doesn’t matter what your press releases are about, as long as they deliver valuable info to the consumer. You can write about any news related to your business – whether it is about a local event, a fundraiser, the purchase of new equipment, expansion, or partnership.

5.      Submit Your Blogs/Articles to Directories

Search engines always appreciate links from quality directories. So, don’t hesitate on submitting your blogs/articles/sites to directories to build links to your website. A few clicks here and there, some information input, and you can build some great quality links. You might even find organic traffic on these sites, as that’s what they’re there for, after all.

So, now that you are familiar with the tips mentioned above, building quality links for enhanced visibility won’t be a problem.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.