Keyword Research Proccess

When a business is interested in getting started with online marketing and search engine optimization services; they are interested to know how much it will cost them. Naturally, that is understandable because when you are looking to buy a product or sign up for a service, having the budget for it is the most crucial aspect. The business trying to promote and create awareness for their product or service should figure what keywords they want their website to show up for on search engines.

During the time you meet with an SEO Consultant you wish to sign up with, inform them of what the keywords are. After the prospective client tells the online marketer that keywords they want; the SEO Consultant will conduct keyword research. Keyword research is crucial before executing online marketing for a client because it allows the professional to give the customer an accurate quote on how much the online marketing package will cost.

There are three main stages in the online marketing assuming an active website is already present. The 3 are website content development and optimization, Google Adwords/Pay-per-click ad- management and social media marketing. Each of these elements has its own service price. Google Adwords ad price is the only item out of the three where prices cannot be adjusted to fit a client budget. The reason for this is because the search engines such as Google that will be running the paid ads determine the keywords cost-per-click price. Keyword research is required before beginning Google Adwords advertising to find out how much budget a business will need to run an  Adwords campaign on a monthly basis.

Keyword Research is done by searching for specific keywords on websites such as SEM and Google Keyword planner so that the correct cost-per-click is found. Google determines the cost for the keyword after considering many different factors. Our team at Omid’s Marketplace understands how to conduct keyword research in a way that will maximize the client’s return on investment for an Adwords campaign. Once Adwords ads are made for the right keywords, it will increase traffic that goes to their website. The more people visit the business website, the higher the chance of them contacting the business and being converted into customers.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.