New Google Website Ranking Criteria

Google now has new  Website Ranking Criteria.  They have started what is called “personalization” of a website’s content, that now make a difference for the websites ranking position. This is done by a process that includes:

How personalization works

So, what are we talking about when we’re talking about personalization? Well, Google is personalizing by a large number of things and probably even a few things I have not listed here that they have not been entirely transparent or forthcoming about.

Logged-in visitors

The things that we know about are:

• Location. Where is the searcher?
• Device. What type of device and the operating system is the searcher using?
• Browser. We have seen some browser concrete and operating specific forms of searches. Explore history, things that you have searched for before and potentially what you’ve clicked on in the results.
• Your email calendar. So if you’re using Gmail, and you’re using Google Calendar, Google will pull in things that they find on your calendar and data from your email and potentially show that to you inside of search results when you search for very particular things. For example, if you have an upcoming plane flight, and you find that flight number or search around that airline, they may show you, you have the next flight tomorrow at 2:07 p.m. with Delta Airlines.
• Google+. Keeping your Google + page updated makes a huge difference for website optimization, it will show up at the bottom of search results
• Visit history- Taking into account what websites the search has visited most often and is it relevant to the content your business website
  
• Bookmarks.- Taking into account what websites are in the bookmark list of the searcher’s Internet browser

 Get potential searchers to know and love your brand before the query

The answer is you can perform better in personalized search, in general, overall by thinking about things like getting potential searchers to know and love your brand and your domain before they ever make the query. It turns out that if you’ve gotten people to your site previously through other forms of navigation and searches, you may very well find yourself higher up in people’s personalized results as a consequence of the fact that they visited you in the past. We don’t know all the metrics that go into that or what precisely Google uses, but we could surmise that there are probably some bars around engagement, visit history, how many times, how frequently in a particular period, all that kind of stuff that goes into that search and visit history.

Be visible in all the relevant locations for your business

Get signed for a Google maps for your Business with Google + and

Get those keyword targets dialed in

Include targeted keywords business website wants on all of the pages.

Share content on Google+ and connect with your potential customers

You may be able to get potential traffic through Google+. You can appear in those search results right at the bottom for anyone who follows you or anyone who’s connected to you via email and other kinds of Google apps. You may have also noticed that when you email with someone, if they’re using Gmail, and their Google+ account is connected, you see in the little right-hand corner there that they’ll show their last post or their last few posts sometimes on Google+. Again, also a powerful way to connect with folks and to share the content as you’re emailing back and forth with them.

For brands, that also shows up in search results sometimes. There’s the brand box on the right-hand side, kind of like Knowledge Graph, and it’ll show your last few posts from Google+. So again, more and more opportunities to be visible if you’re doing Google+.

Be multi-device friendly and usable

Omid’s Marketplace will take this criterion into account for the content of your website to increase the chance of your site ranking rising quickly to the first page of Google.

 Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.