Why You Should Start Online Marketing for Your Website

When a business owner has run their business for many years, there will inevitably be periods of time in which they don’t have as many customers as they did before. When that time comes, they will start to think about different ways to market their business to attract more customers. An excellent option for them is to begin the online marketing process for their business website. However, the problem is many business owners still have an old school mentality where they believe an updated, good looking website is unnecessary for them. They start thinking that it will cost them too much or that they don’t want to deal with the hassle of maintaining updated website content. This article will discuss why search engine optimization and online marketing is very valuable, understandable and profitable for your business.

We now live in a society where everyone is browsing the internet daily and looking for websites that fit their needs. For business owners, having a well-developed website and marketing on the web is vital to creating as much awareness as possible for their products or services. The question now becomes, what can SEO Consultants do to inform and convince their hesitant clients that they should begin online marketing? Here is a list of the five steps SEO Consultants should follow to take to get the message effectively across to them in a way that they will understand.

1. Answer any general questions about optimization they may be skeptical about.

2. Be Honest

If the SEO Consultant knows the answer to one of their client’s questions, they should tell them immediately in a few brief sentences that will make it easy to understand. If not, they should tell the client that they will look into it and get back to them soon. Usually, it is best to contact them back with an answer within 24-48 hours.

3. Include your client in the process

Update them regularly them about the status of their website, its ranking and any modifications you’ve made. If the client helps the SEO provider with optimization and does it correctly; then the SEO Consultant should compliment their client.

4. Be Proactive

Consistently update clients on changes to their website by sending them either weekly or monthly data reports. The clients want to be aware that they aren’t throwing their money away by signing up for service, and they want to get new customers as a result. When they can see documentation of ranking improvement, more website views and more potential customers contacting them; they will be more likely to keep on using SEO services.

5. Practice Optimization

Just like any other skill in life, search engine optimization and content management must be practiced for it to be mastered. SEO Consultants should practice optimization skills such as article writing, link building, work with web design and appearance tools. They should also watch SEO videos and stay updated on current SEO information etc. Learning how to write HTML code and work with all the various social media platforms will help to better optimize the clients’ website as well.

Following these steps is the key for SEO Consultants to get the desired results from online marketing.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.