Good Keyword Research

I want to discuss how  SEO consultant can conduct good keyword research and make sure they get the best possible results for their client. The first step is to meet with them and discuss exactly what services they offer and what keywords they want their website to show up under. From there, the SEO consultant must take the time to do thorough research on the chosen keywords within the local area on major search engines. The client almost always wants to provide their business services to customers in their local area, so figuring out what competition is ahead of them in the same field is crucial.
Conducting a local search of the area within major search engines is an excellent way to figure out whether those keywords are competitive and or useful. The next step is to figure out whether the keywords you have chosen are ones that their prospective customers are likely to type in when looking for those specific services.

Now the SEO consultant must enter the selected keywords for their client into keyword research tool sites to get a proper estimate of how much it would cost to advertise the website with Google Adwords. There are various keyword research tools that you can use for this process; two of them are the Google keyword planner tool, and the other is the Google ad words keyword research tool itself.

No matter which one of these two keyword research sites you use, you must first identify the industry, enter the website landing page URL address and enter the specific services provided by the research tool system. Then it will provide you with a list of keyword prices within the area.  Once you’ve obtained the cost of a keyword contained within the local area desired, you then multiply it by 100 to get the estimate for how much ad words advertising will charge your customers on a monthly basis.

Overall having an adequate budget and providing your client with proper keyword research analysis and an estimate is the key to doing Google Adwords advertising successfully. Always remember that making an Adwords ad for the client and getting their website optimized to show up on the first page of Google is great, but not the priority for an SEO consultant. What the SEO consultant’s client wants is to have new customers consistently calling for their business services, so it’s important that the advertising converted into customers ultimately. The SEO Consultant’s client will stop their SEO services if the research along with the advertising and marketing doesn’t lead to new for them.

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Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.