Analysing Your Website Performance

While doing SEO for a website, the website owner or their SEO consultant should analyze what parts of the website are useful and necessary and what parts aren’t. This analysis is especially needed when the website is, in fact, a business website. The business owner always wants to find out the following; is their website being seen by their targeted clients, do their clients like the content, are they coming back to the site consistently and most importantly, are the website viewers turning into regular customers of their particular business.

Now there are various ways to analyze the traffic of the web pages. One is by using a Google Tool called Google Analytics. This tool can be linked to your website and will keep a record of the location of where views came from,  including demographics, hourly, daily, weekly and month graphic reports of site usage. Google Analytics also keeps track of your online Adwords advertising campaigns and the business’ social media traffic as well.

Another very useful tool for Website traffic analysis is called Statcounter; similar to Google Analytics,  Statcounter displays, graphs, charts and numbers of returning and new website visitors. While executing SEO, it’s crucial for bother optimizer, and the website owner should review these statistics and adjust the website’s online advertising and marketing accordingly. In some cases, adjustments may not be necessary if your business is getting the desired results, but usually minor changes should be made from time to time. On Statcounter, you can also view keyword searches related to the site, find out the length of time a visitor was on the site and view their IP address location.

Traffic monitoring can also be done by paying attention to word of mouth, finding out who visited or “liked” the website on social media and analyzing other websites the optimizer has submitted links to. Omid’s Marketplace-Bay Area SEO Marketing understands how to use effectively these tools to make sure our clients’ website is reaching their target audiences and getting new viewers on a daily basis.

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.