Uncovering The Mystery: Basic Process of SEO

Clients I’ve met with, tend to ask me: “Omid when you say you can do SEO for me what does that mean? What can you do for me specifically?”

Search engine optimization (SEO) is the process of affecting a website’s visibility and search engine page ranking by using online marketing tools and techniques.

In this blog, I will discuss the basics of this procedure and the category they fall under.  SEO is a highly broad topic, the methods that are used are constantly changing and advancing based new search engine rules. However, the procedure does have a foundation that stays the same. The following is an ordered list of the steps involved in the optimization procedure.

1. Research
2. Reporting & Goal Setting
3. Content Building
4. Page Optimization
5. Social & Link Building
6. Follow-Up Reporting & Analysis

The first step of the SEO process is doing adequate research. This could mean browsing to your client’s website to make sure it’s organized, it looks good, and it’s informative. This is because, if a client is impressed with your website appearance they are more likely to be intrigued by what your client has to offer them.

After your client’s website is ready, now it’s time to do research on competitors within the local area and plan target keywords that will be used for pay per click advertising.  This will let your client know who they are targeting and what keywords potential customers are using.

Furthermore, it’s all about developing content for your client’s page or website consistently. To keep up with Google algorithms and better the chance of an increased ranking. This is done by writing new blogs, updating content that’s already there n the page or embedding videos related to products or services of the client.

The final three steps are the core of the optimization procedure:

1. Managing content of any social media your client may have.

2. Logging onto the back office of website software to:

• Edit Page Titles
• Incorporate Text-Based Navigation if needed
• Figure out Prominence of Targeted Keyword Phrases
• Create a Site Map –
• Insert ALT and META data tags
• Clean up the Code

Contact Omid’s Marketplace-Bay Area SEO Marketing for your free online marketing consultation.  We provide Search Engine Optimization, PPC marketing: Google Adwords, Social Media Marketing as well as other additional web marketing services. Our service area ranges from the entire San Francisco Bay Area to all across the U.S.A.  Notable cities: San Francisco/Oakland, Mountain View, San Jose and Santa Clara. Call 408-499-4443 now to get started.